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Measuring the real impact of your campaigns in 2026 

Discover our top tips for measuring the performance of your marketing levers in an increasingly complex environment.

Download the White Paper

Measuring the real impact of your campaigns in 2026

Visuel LP mobile Attribution

Discover our top tips for measuring the performance of your marketing levers in an increasingly complex environment.

Operating in a multi-source environment

Mockup LB

Since ATT, mobile performance has been operating without identifiable user data. In 2024, SKAdNetwork 4.0 and the controlled return of AMM at Meta are rewriting the rules of attribution, between promises of flexibility and structural limitations.

In this context, marketing teams must manage ROI with fragmented signals and less deterministic models.

This white paper explains how to combine attribution, incrementality and internal data to build a relevant and effective measurement strategy in a post-IDFA world.

 

Download the White Paper

Receive the guide and discover our key recommendations.

Download the White Paper

Receive the guide and discover our key recommendations. 

Key Learnings from the guide

In this white paper, you will discover:

Deterministic attribution on iOS is no longer the norm

SKAdNetwork has become indispensable but structurally limited

Only the combination of SKAN, AMM, MMP and internal data provides a meaningful interpretation of performance.

Probabilistic models such as MMM complete attribution analysis

Attribution does not measure causality and can lead to biased decisions without incremental analysis.

Incrementality is becoming the new pillar of ROI management